Call for Projects: Digital Ambition

Appel de projets Ambition numérique


Ministère de la Culture et des Communications

Program Type

Production, Distribution, Project



Type of Aid

Grant, Debt Service Repayments

Financial Aid

Up to 80% for Not-For-Profit Organizations and Cooperatives and 65% for For-Profit Companies, to a maximum of $300,000 (or $1 million over the lifespan of a multi-year project)


As part of the economic recovery plan for the cultural sector, the Ministère de la Culture et des Communications wishes to support the community through this new call for projects. It aims to carry out structuring, collaborative and sustainable initiatives that promote a profound and lasting transformation of business and economic models, as well as the dissemination of Quebec culture online, both here and abroad. The objectives of the call for projects are to increase the discoverability of Quebec cultural content and products as well as their online consumption, and to increase revenues related to the exploitation of online cultural content or products.


  • Financial assistance for certain projects may be paid in the form of debt service repayments if the project's main expenses can be capitalized
  • Eligible applicants must:
  • Operate primarily in the fields overseen by the Ministère, CALQ and SODEC

  • Be legally constituted for more than 12 months and have its head office and principal place of business in Quebec and be able to demonstrate that effective control of the company is mainly held by persons having their tax residence in Quebec

  • The following applicants are ineligible:
  • Crown corporations, public agencies, municipalities, universities and research centers, and sole proprietorships

  • Applicant organizations registered in the Registry of Companies Not Eligible for Government Contracts (RENA)

  • Applicant organizations which, during the 2 years preceding this application for financial assistance, have failed to meet their obligations after having been duly served with formal notice in connection with the granting of previous financial assistance by the granting department or agency

  • Eligible projects must:
  • Be complete (the completed form and all requested documents attached) and clearly defined

  • Contribute fully and concretely to the achievement of the objectives of this program

  • Involve at least one partner in their implementation

  • Contribute to one or more of the sectors overseen by the Ministère, CALQ or SODEC

  • Respond to a documented problem and be based on a detailed and approved strategy or business plan

  • Be rooted in a digital approach or strategy

  • Be supported by one or more partners who demonstrate that they are able to carry the project out in its entirety and within the planned budget

  • Eligible projects must also address one or more of the following activities:
  • The implementation of new business processes

  • The implementation of a system, tool or infrastructure that aims to discover, market, export or better monetize cultural products

  • The development of marketing mechanisms adapted to current consumer practices

  • The deployment of digital infrastructures related to one or more sectors of intervention

  • The following projects are ineligible:
  • Projects relating to the day-to-day operations of an organization

  • Projects funded under another financial assistance program of the Ministère, CALQ or SODEC

  • Projects of a recurring nature (by "recurring nature", the Ministère means, for example, the presentation of the same project each year; however, a multi-year project, evolving in different phases, is considered eligible)

  • Business acquisition

  • Applications will be evaluated according to the relevance of the project, as indicated by:
  • Their consistency with the purpose and objectives of this program

  • Consistency with the applicant's primary mission and other activities (ongoing or under development)

  • The absence of overlap or direct competition with existing activities or ongoing projects

  • The demonstration of lasting, high-quality collaborations or partnerships between various stakeholders in the cultural, communications or creative industries sector, at the provincial, Canadian or international level

  • Their ability to respond to specific issues or problems

  • Applications will also be evaluated according to the quality of the project, as indicated by:
  • The clarity and precision of the objectives pursued

  • The experience and competence of the production team

  • The applicant organization's ability to carry out the project

  • The feasibility and realistic nature of the project, its budget estimates, financial arrangements and timetable

  • The quality and relevance of the proposed technological approach

  • The quality of the data exploitation plan (descriptive metadata and usage data), both for the implementation of the project and for the development of the targeted sector(s) of intervention

  • The innovative nature of the project

  • Respect for the principles of sustainable development

  • Applications will also be evaluated according to the foreseeable impact of the project on the relevant sector(s) and the applicant, as indicated by:
  • Demonstration of the long-term viability of the proposed approach

  • Their structuring effects and contribution to the relevant sector(s)

  • Their effects on the development of audiences and artists' working conditions and remuneration

  • The project's impact on the dissemination of culture

  • The scope of the plan for transferring knowledge and project results to the cultural milieu

  • The total of public aid from all funders cannot exceed 90% of the total cost of the project for not-for-profit organizations or cooperatives or 75% for for-profit companies, including tax credits and aid granted in the form of a loan or loan guarantee
  • The applicant organization's financial contribution to the project must be at least 5% for a not-for-profit organization or cooperative and 10% for a for-profit company; this contribution must be included in the budget estimates and may include the goods and services to be provided, along with an estimate of their market value
  • Funding will be disbursed, upon signature of the financial assistance agreement, in a first installment of the grant representing 50-80% of the announced amount; the balance is paid according to terms, conditions and milestones determined by the nature of the project, its duration and the expected deliverables; large grants may be paid in installments according to the project phases identified in the financial assistance agreement

Eligible Expenses

  • Costs related to the design, development, acquisition or adaptation of equipment, technology or digital tools
  • Training costs required to enable employees to use new tools or technologies
  • Expenses incurred for external consultants or specialists with recognized and relevant expertise
  • Labour costs related exclusively to the project
  • Travel expenses related to the project, which must comply with the rates in effect for Quebec Public Service
  • Subcontracting costs related to the project
  • Promotional and marketing costs related to the project
  • Costs incurred for the production or acquisition of cultural content for the creation or enhancement of an initial catalog
  • Costs related to financing (including temporary financing), when the financial assistance is paid in the form of debt service reimbursement
  • Administrative costs, up to a maximum of 5% of the total eligible expenses listed above
  • Contingency fees, up to 10% of the total eligible expenses listed above
  • The following expenses are ineligible:
  • Recurring operating expenses

  • Expenses related to a project that is already supported by another program of the Ministère, CALQ or SODEC

  • Expenditures related to debt financing, loan repayments or financing of a project that has already been completed

  • Capital expenditures related to the acquisition of land or buildings

  • Legal fees

  • Expenditures made before the grant has been announced in a letter from the Ministère, which must be clearly identified as such in the budget; these expenses are not reimbursed and the applicant assumes any risk or inconvenience that may result from the acceptance or rejection of the application by the Ministère under this program

Supporting Documents

  • Completed application form
  • Information on the project:
  • A description of the project

  • Project background and rationale, including circumstances that justify the project, description of the needs of the sector(s) involved and the applicant, relevance and coherence of the project in relation to the applicant's mission, business plan or strategy and the objectives of the call for projects, and any additional elements or clarifications on certain aspects of the project

  • Objectives

  • Anticipated benefits for the applicant and partner(s)

  • The impact of the project in the area(s) of focus

  • The plan for the transfer of knowledge resulting from the project to the cultural milieu

  • The anticipated viability of the solution that will be deployed

  • The various phases of the project, if any, as well as the long-term perspectives or developments of the project

  • The timetable for project completion

  • Detailed budget forecasts taking into account the costs of implementation and operation over 3 years

  • A document presenting of the project team, highlighting its experience and skills (including attached CVs)

  • A project organization chart including the responsibilities of each team member

  • A presentation of the partner(s) associated with the project and a precise description of their role, the value they add, the contributions they intend to make, and letters of commitment confirming their participation (whether financial or in the form of services)

  • Information on the applicant organization:
  • Most recent financial statements approved and signed by the applicant's directors

  • Most recent activity report

  • The applicant organization's business strategy or plan for this project

  • CV for each member of the project team

  • The resolution adopted by the organization's relevant authorities on the application for financial assistance and their representative

  • An up-to-date list of the members of its Board of Directors, if applicable