Promotion and Awareness

Promotion et sensibilisation



Program Type




Type of Aid


Financial Aid

75%, up to $10,000


This program encourages the appreciation and presentation of literature and storytelling through activities and events, with the goal of increasing the exposure of literary works and their standing in Quebec.


  • Applicants must make use of professional writers, artists, and storytellers or individuals who are recognized contributors in their discipline
  • A majority of members must work in the literature and storytelling disciplines as professional writers or storytellers, or must be recognized contributors in their discipline
  • Applications must be submitted at least three months prior to the start of the project
  • Organizations receiving CALQ’s operating funding cannot submit a new application in any program if their fiscal year has been over for four months or longer and a report on the use of the grant, including financial statements, has yet to be received and approved by CALQ
  • Regardless of the program or section, an application cannot be made if a funded project has been completed for three months or longer and a report on the use of the grant has yet to be received and approved by CALQ
  • Maximum of eight concurrent projects with CALQ per year
  • Applicants cannot present a project that has already been reviewed and rejected in the same fiscal year unless it has been significantly altered
  • Book fairs, public and school libraries, library management organizations, book stores, and publishers are ineligible
  • Events, projects or tours cannot already be receiving funding from another CALQ program or from SODEC
  • Eligible projects must include activities to promote and animate literature such as conferences, round tables, workshops, public readings, literary meetings, reading animation activities and residencies; these activities must also aim to maintain and grow audiences

Eligible Expenses

  • Costs associated with production and completion of activities to raise awareness
  • Fees for writers, storytellers and artists
  • Promotion costs
  • Accommodation and transportation costs, if applicable
  • Equipment rental costs, if applicable
  • Administrative costs related to the project

Supporting Documents

  • Completed CALQ application form
  • Copies of the organization’s charter and general regulations
  • List of board members
  • Copies of contracts with writers, storytellers and professional artists
  • Press kit
  • Curriculum vitae of promoters, writers, storytellers, artists, and other participants
  • Supporting materials