Support for Export and Cultural Outreach – Books and Publishing – Section 1: Strategic Development for Companies Outside of Quebec

Aide à l’exportation et au rayonnement culturel – Livre et édition – Volet 1 : Développement stratégique des entreprises à l’étranger



Program Type



December 3, 2021

Type of Aid


Financial Aid

50% of eligible expenses


This section of the program supports Quebec publishing companies seeking to carry out a coherent set of commercial development activities for the sale of works by Quebec authors outside of the province. This commercial stategy, which is carried out over a two-year period, promotes the company’s strategic development.


  • Applicants must:
  • Be a certified Quebec publishing company or eligible for certification with the Ministry of Culture and Communications

  • Hold the distribution rights for the works indicated in the application for the targeted territories

  • Have, whether directly or through a third party, a distribution network in the targeted markets

  • Have a catalogue of works that fall under eligible categories, such as poetry, theatre, novel, illustrated children’s book, art book, comic, social science essay, or a collection of songs

  • School textbooks and self-published works are ineligible
  • Only one application can be submitted during this program’s funding period
  • A publishing company can receive a maximum of $60,000 cumulatively from Sections 1, 2.1, and 2.4 of this program over a two year period
  • Publishing companies must be able to allocate funds representing 30% of the estimated budget

Eligible Expenses

  • Economy class transportation costs not supported by other provincial or federal funding
  • Costs related to accommodation in targeted territories
  • Costs related to producing promotional material (catalogue, printed documents, graphic design, etc.)
  • Costs related to promotional activities (launches, bookstore tours, press relations, stand rental at an event, etc.)
  • Cost of purchasing advertising space (print or electronic media, signage)
  • Accreditation fees, if there is no organization in the targeted territories able to host
  • Salaries for the publisher’s human resources related to business strategy activities over a two year period, up to 20% of the total budget
  • Translation fees for promotional materials (including excerpts from works)
  • Consulting fees for work done outside of Quebec
  • Costs related to legal acts concerning commercial agreements abroad
  • Interpreter fees, if applicable

Supporting Documents