Support for Export and Cultural Outreach – Books and Publishing – Section 2.4: Promotional Support for Markets Outside of Quebec

Aide à l’exportation et au rayonnement culturel – Livre et édition – Volet 2.4 : Soutien à la promotion dans les marchés hors Québec



Program Type




Type of Aid


Financial Aid

75%, up to $15,000


This section of the program offers financial support to Quebec publishing companies to carry out a promotion plan for marketing works by Quebec authors in a given market.


  • Applicants must:
  • Be a certified Quebec publishing company or eligible for certification with the Ministry of Culture and Communications

  • Hold the distribution rights for the works indicated in the application, either internationally or in the targeted territories

  • Have a contractual agreement with a foreign distributor in the targeted market

  • Only one application can be submitted during this program’s funding period
  • A publishing company can receive a maximum of $60,000 cumulatively from Sections 1, 2.1, and 2.4 of this program over a two year period
  • Publishing companies must be able to allocate funds representing 30% of the estimated budget

Eligible Expenses

  • Costs related to promotional activities and tools
  • Press relations
  • Web promotion and online community development
  • Targeted advertising
  • Translation fees for excerpts or promotional tools

Supporting Documents

  • Completed SOD@ccès online application form
  • A supporting text that presents the history of the publishing company and author’s presence in the targeted territory (sales figures, media coverage, etc.)
  • Contractual agreement between the publishing company and the parties responsible for the promotional activities outlined in the application
  • For the sale of rights, a comprehensive promotion plan for the target market, including a provisional budget
  • For the sale of finished goods, a comprehensive promotion plan for the target market, including a provisional budget and a copy of the contract with a distributor or presenter in the targeted territories