Support for Export and Cultural Outreach – Sodexport – Section 3.6: Support for Innovative Promotion Strategies

Programme d'aide à l'exportation et au rayonnement culturel – Sodexport – Volet 3.6 : Soutien aux stratégies innovatrices de promotion



Program Type




Type of Aid


Financial Aid

100%, up to $25,000


This section of the program supports innovative promotion initiatives during the foreign release of feature-length works of fiction, animation, and documentaries from Quebec in order to increase their capacity to reach their target audiences. Commercial releases include any emerging or existing distribution platforms.


  • Applications must be submitted at least two months before activities begin
  • In the case of films being exhibited in theatres, applicants must provide a list of screening rooms (a minimum of ten)
  • Applicants must have fulfilled their obligations towards SODEC for funding received through this or any other program
  • Applicant companies must partner with a foreign distribution company that fulfills the following criteria:
  • It must hold commercial distribution rights for a film in the territory and markets targeted by the application

  • It must guarantee a significant financial engagement to support an innovation promotion strategy

  • It must demonstrate expertise in the commercial distribution of feature-length works in the targeted territory and markets

Eligible Expenses

  • The director’s economy class transportation costs
  • Costs related to carrying out activities and producing creative and original promotional tools, in compliance with the description of this section of the program

Supporting Documents

  • Completed SOD@ccès online application form
  • Promotion strategy detailing the activities and tools being deployed, a description of the market(s) in the targeted foreign territory, the expected duration of the exhibition, as well as attendance projections
  • Budget and funding structure
  • Master file, including:
  • Copies of the governing documents, certificate of constitution, articles of incorporation, declaration of registration, certificate of amendment and partnership or shareholders agreement (if applicable)

  • Shareholders and directors identification form

  • Organizational structures for the applicant company and, if applicable, any affiliated companies, including shareholders

  • Curriculum vitae of the applicant company’s executives

  • Financial statements